This event took place at the Arab-British Chamber of Commerce, who were important in the organisation and hosting of the Emirati-British Businesswomen’s Forum, in collaboration with the Emirates Business Women's Council. This two-day Forum on the event of the UAE National Day 2011, highlighted the partnership between businesswomen from the two countries and raised awareness of the need to create a common language for communication. Its purpose was to emphasise the fact that Emirati women are at the forefront of an economic transformation throughout the Middle East, acting as agents of change in business, government and society. This was an extremely important event, which brought together decision makers in the business sector in both the UAE and the UK.
The event continued the following day with a Fashion Show at the Jumeirah Carlton Tower, Cadogan Place, London, which showcased the work of highly talented Arab designers.